Squoozy store | Case Study Project

Squoozy Store

A vibrant e-commerce website specializing in high-quality squishies, offering an easy shopping experience, secure checkout, and fast delivery for customers worldwide.

E-commerce

Design/Dev

July 2024


Product

Squoozy's website showcases a wide range of colorful, squishy toys made from food-grade silicone, available in various styles and sizes. The platform provides smooth navigation, fast load times, and a user-friendly interface for browsing and purchasing squishies, with a focus on customer satisfaction and fast shipping.


Requirements

The client required an e-commerce site based on Shopify to sell their squishy toys. Key features included a clean, modern design, easy product browsing, secure payment gateways, fast loading times, and mobile responsiveness. The site also needed a smooth checkout process and effective integration with shipping services.



How we worked

Research

We examined e-commerce trends, competitor websites, and consumer shopping behaviors in the toy industry to design a visually engaging and conversion-optimized website.

Discovery

Through collaboration with Squoozy, we focused on essential features such as product categorization, easy navigation, an intuitive checkout process, and showcasing product quality through images and descriptions.

Sitemap

The website structure was designed for clear, logical navigation, allowing users to easily browse products, access cart and checkout, view shipping details, and contact customer service.

Wireframes

We created wireframes to visualize the user journey, ensuring an intuitive design that focused on product discovery, ease of checkout, and a mobile-responsive interface for all devices.

Final Design

The final design features vibrant product visuals, easy-to-read typography, and a modern layout to highlight the playful, fun nature of the products while enhancing the user experience.

Developing

We built the site on Shopify, ensuring fast load times, secure payment processing, and easy integration with shipping services. We optimized the website for mobile devices, offering a smooth browsing and shopping experience.


Final result

Squoozy’s new Shopify-based e-commerce site is visually engaging, user-friendly, and optimized for conversions. Customers can easily browse, select, and purchase squishies, while enjoying a seamless and enjoyable shopping experience.



Testimonial

"The new Squoozy website perfectly showcases our products. It’s fast, easy to use, and the shopping experience is smooth and enjoyable. Our customers love it, and sales have increased significantly!"

Ray D, CEO



Impact

The new e-commerce website helped streamline the customer journey, resulting in increased sales and a higher conversion rate. Mobile optimization and improved site performance boosted user engagement and satisfaction.


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