Google Analitycs
Powerful tool or tracking website traffic and user behavior. It provides insights into visitor demographics, acquisition channels, and on-site interactions, helping businesses optimize marketing campaigns and improve user experience.
Keyword Research
Process of finding and analyzing search terms that users enter into search engines. This helps businesses identify valuable keywords to bid on, optimizing ad targeting, increasing visibility, and improving ROI by attracting the right audience.
Campaign Setup
Defining goals, selecting target audience, setting a budget, choosing keywords, crafting compelling ads, and setting bids. Regular monitoring and optimization ensure maximum ROI and campaign effectiveness.
Performance Tracking
Monitoring key performance metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and overall return on ad spend (ROAS). This continuous tracking allows for data-driven adjustments and improvements to enhance campaign effectiveness.
A/B Testing
Conducting rigorous A/B tests on different ad variations to determine the most effective elements. This includes testing different headlines, descriptions, display URLs, and ad formats to identify the highest-performing ads and optimize campaign results.
Bid Management
Continuously adjusting bids based on performance data to maximize return on investment. This includes using automated bidding strategies, manual bid adjustments, and monitoring bid performance to ensure cost-effective ad placements and optimal budget utilization.
